How tough is it for your business to bring in new leads? If you’re like 34% of marketers today, then it can be one of the most challenging aspects of your work. Even after using all available methods and strategies to try and achieve desired results, outcomes might still not materialise according to expectations. Do not panic; we are here to help. In this article, we will look at software tools B2B Lead Generation Services UK uses to help them stay ahead.
9 Free Top B2B Lead Generation Software:
Mailchimp: (has a free tier)
For business-to-business (B2B) lead generation, Mailchimp is a well-known all-in-one platform that is particularly helpful if you are primarily concerned with email marketing. You can Design striking emails, run campaigns automatically, and monitor results to see what’s working using Mailchimp. Its audience segmentation tool allows you to focus on the right individuals, thereby improving the effectiveness of your messages. It also boasts analytics powered by artificial intelligence to improve performance. The best of all is Mailchimp provides a free tier so you can get going without paying any money. Pricing for subscriptions ranges from £0 to £286.59+/month, with the exact amount dependent on the size of your contact list.
LinkedIn Sales Navigator (free trial available)
For B2B lead generation, LinkedIn Sales Navigator is a good pick as it helps you find and interact with the right contacts. You can reach out personally using InMail messages and use extensive search criteria to zero in on your perfect prospects. When potential buyers show interest, the tool also informs you so you can follow up at the right time. Although there is a free trial, premium versions begin at $83 a month – fantastic for sales teams trying to increase their visibility!
OptinMonster (free plan available)
OptinMonster is one of the best free lead generation tools; it will help you increase sales and expand your email list without increasing your website’s traffic. With over 700 pre-made templates to choose from, you can get up and running fast with page-level targeting and personalised campaigns that improve lead acquisition. There’s a free plan; premium options start at $7 a month (billed yearly). See their website for the actual price – this is an affordable approach to converting visitors into leads!
Hunter.io (limited free searches)
Searching for email addresses and creating business-to-business leads is a breeze with Hunter.io. It allows you to check emails, search for publicly accessible emails connected to certain sites, and even create cold email schedules. It’s fantastic for quickly creating email lists, even if it doesn’t provide intent data or direct dials. Each month, you receive limited free searches; for more features, see their website for the most recent price.
Paperform (free trial available)
Paperform is a flexible solution that could help small companies simplify lead generation. This is an all-in-one form builder capable of processing payments, bookings and product sales. With simple designer features and drag-and-drop tools for form creation, creating custom forms is now simpler than ever! Additionally, it integrates with services such as Notion, Google Sheets, and MailChimp. Paid plans start at $20 per month; the 14-day free trial requires no credit card.
Growbots (free trial available)
Growbots is a lead-generating automated software meant to streamline outreach. It automates email campaigns, searches for targeted B2B leads and even polishes messages to increase response rates. Growbots lets you create and oversee cold email campaigns without the work involved in hand prospecting. You can assess its features using a free trial before committing. Perfect for companies trying to rapidly and effectively increase their lead-generating capacity.
Wishpond (free trial available)
Wishpond is an invaluable tool for generating high-quality leads and robust email lists. It makes contact organisations simple as it integrates well with systems like Mailchimp. Additionally, Wishpond provides a landing page builder to enable more efficient acquisition of leads. Features like customised email campaigns and sophisticated reporting let you monitor your outcomes. Although pricing is not stated publicly, there is a free trial, so you can explore its features before making a purchase.
ConvertKit (free plan available)
For B2B lead generation, ConvertKit is a great option, particularly if your main goal is website conversion. It allows you to create striking landing pages without any coding skills. Either start from scratch or choose a template; adding opt-in forms is easy. Plus, it’s easy to connect with Google Analytics, so you can monitor your progress. It’s accessible for all budgets as premium options start at $25 per month (billed yearly), and there is a free trial.
Unbounce (free trial available)
Unbounce is an outstanding solution for B2B lead generation. This tool helps enterprises create landing pages that convert well without needing coding knowledge on their part. Its goal is to convert website visitors into leads by creating and testing unique landing pages without any coding skills. Combining AI-powered elements like Smart Traffic with Unbounce’s drag-and-drop builder allows you to maximise sites for best performance. To keep everything linked, you may also interface with Mailchimp, HubSpot, and Google Analytics. You can try its features via a free trial; premium options come after that.
21 Best Paid B2b Lead Generation Software:
Cognism
Cognism is one of the best tools for lead generation; it can help the sales, marketing, and GTM teams build a quality pipeline quickly. Cognism offers verifiable mobile number data that complies with GDPR and CCPA standards; this data is particularly valuable in the US and EMEA. Its simple platform provides advanced filters to generate targeted lead lists for email marketing or LinkedIn audiences. Cognism simplifies and improves prospecting by offering AI-powered search, intent data, and seamless connections with Salesforce and HubSpot.
Kaspr.io
For companies aiming to expand their horizons in the European market, Kaspr offers a one-stop solution for lead generation. Lead generation is easy with Kaspr’s LinkedIn Chrome extension, as it allows you to quickly get a prospect’s contact information upon seeing their LinkedIn profile. It also enables lead enrichment and automatic follow-up communications to help keep your data robust. Kaspr delivers GDPR and CCPA-compliant data and blends effortlessly with technologies such as HubSpot, Salesforce, and Pipedrive. There is a free plan available, while subscription options start at $49 per month, making it cheap for businesses looking to expand into Europe.
HubSpot
Offering strong capabilities for sales and marketing teams, HubSpot is a great option for B2B lead generation. Its Sales Hub facilitates quicker deal closure and better pipeline management, while its Marketing Hub unifies all of your marketing tools to run inbound campaigns. HubSpot covers every step of the lead-generating process with tools like a form builder for tracking leads, meeting scheduling, and thorough analytics. Its CRM also combines all of your data in one location, therefore streamlining team effectiveness and lowering friction. Depending on your requirements, prices can range from free to £3000 a month.
Drift
Drift is a conversational lead-generating platform that uses chatbots to quickly engage website visitors. It helps qualify prospects, provide appropriate information, and even instantly set up appointments with salespeople. By using variables such as geography, engagement, and buyer journey stage, chatbots can be tailored to target certain sites or audiences. Drift guarantees you are always ready to interact with potential clients with 24/7 coverage and AI-powered lead qualification. Price starts at $2,500 per month – a perfect option for companies committed to increasing involvement and conversions.
Outreach
Streamline your sales process with Outreach, a powerful platform for lead automation and sales execution. It enables teams to create pipelines, complete deals, and accurately predict project revenue. Outreach lets sales teams concentrate on what matters and perform more effectively with features like automated prospecting systems, revenue intelligence, and AI-guided insights. It is a one-stop platform for generating growth, with capabilities that assist everything from sales engagement to revenue operations. The subscription fee is not stated publicly, so you will have to get in touch with Outreach for a custom quote, depending on your company’s requirements.
Salesforce
To identify prospects, complete transactions, and develop stronger customer connections, organisations can use Salesforce, a top B2B lead management platform. Salesforce unifies your marketing and sales teams and aggregates all customer data on a single CRM platform using advanced artificial intelligence. Its sophisticated analytics, conversation intelligence, and smart pipeline management are designed to keep your staff organised and focused on valuable leads. Pricing for Salesforce varies, so you should get the most recent information on their website. For businesses trying to improve the efficiency of their sales and lead-generating processes, it’s an excellent option.
Zendesk Sell
Designed especially for sales teams, Zendesk Sell is a CRM that will help you keep a complete grasp on your pipeline, increase income, and remain productive. Real-time insights into your pipeline from Zendesk Sell let you properly plan, monitor, and evaluate your sales process. To guarantee your team stays on top of every opportunity, it provides useful tools like analytics, reporting, and a complete customer view. Monthly plans start at a reasonable £15, which makes it affordable to teams trying to improve their sales effectiveness.
Pipedrive
Pipedrive is a customer relationship management system that facilitates lead management and deal closing for sales teams. It lets your staff concentrate on selling by automating administrative tasks and mundane duties. No contract is left unattended with Pipedrive’s visible sales pipeline, which uses automated notifications and reminders. Its analytics and forecasting technologies can be used to help you to identify fresh prospects. Charged yearly, pricing varies from £14.90 to £79.90 per user per month, allowing sales-driven teams a flexible solution.
Reply.io
Reply.io is a lead generation solution that makes prospecting on LinkedIn simple. In particular, when combined with LinkedIn Sales Navigator, you can find and gather emails in bulk using its Chrome plugin. From one platform, reply.io also lets you manage tasks, add new contacts to automatic multichannel sequences, and even conduct direct calls to prospects. Its consolidated inbox and smart audience recommendations help to keep your outreach organised. Check their website for the most recent price information. Excellent option for companies trying to simplify LinkedIn outreach and prospecting.
Instapage
Instapage is a landing page tool that enables marketers to convert more visitors into leads. Without any coding knowledge, it lets you quickly create, optimise, and customise landing pages. Instapage provides highly personalised experiences for your audience with over 500 adjustable templates and quick page load rates. It has statistics already built in to monitor performance as well. Pricing starts at $199 per month, payable yearly, so it’s a good option for companies focused on boosting conversions at scale.
ClickFunnels
With ClickFunnels, a landing page builder, you can easily collect sales leads without having to know how to code. It provides many page designs catered to different products, thereby facilitating the setup of efficient sales funnels. Features include built-in statistics, A/B testing, and a CRM to help you monitor performance and adjust your sites for the best outcomes. Subscription fees are charged on a yearly basis and vary from $127 to $208 per month. For companies trying to simplify their lead-generating and sales process on one platform, ClickFunnels is a great option.
Marketo
Marketo is an excellent tool for generating leads in the business-to-business sector, especially for webinars. Marketo can easily integrate and compile attendance data if you are doing webinars using Cisco WebEx. When a user registers via a Marketo landing page, their information is saved in Marketo’s database and available for follow-up. Its features—personalised experiences, lead nurturing, AI-powered audience predictions—help to keep your prospects engaged. Pricing information is not publicly available, so you will need to get a custom quotation from Marketo. Perfect for companies focused on using webinars for lead generation.
Leadfeeder
When you use Leadfeeder—also called Dealfront—a B2B lead-generating tool, it can tell which organisations are visiting your website and help you convert that anonymous traffic into qualified leads. It lets you know who is interested in your products and services with features like monitoring online forms, videos, and downloads, as well as custom feeds and filters. Two plans are available: one is free, and the other costs money and has additional features – visit their website for the most recent price. Perfect for companies trying to get hidden leads from their website visitors.
Leadpages
Leadpages is an affordable and easy-to-use website builder and landing page builder for small enterprises. It provides optimised templates that let one develop high-converting pages without having expertise in coding or designing. Key features include GDPR compliance, monitoring and analytics, device-specific previews, and automatic SSL encryption for security. Pricing begins at $37 per month, paid yearly, and is a reasonable choice for companies focussing on lead generation and increasing their online presence.
Salesgenie
Salesgenie is one of the best lead generation tools; it has the contact details of more than 25 million organisations and adds fresh leads every week. It makes it simple to target the appropriate prospects by letting you create customised lead lists depending on parameters such as age, income, and property value. Among the features are advanced sorting, lead tagging, and the option to add notes to every record. Salesgenie provides solutions for marketing experts, sales teams, and single business owners. You will have to get in touch with them for specifics, as pricing is not publicly stated.
LeadGenius
LeadGenius is a unique lead-generating tool designed especially for your requirements that offers customisable datasets with comprehensive account and contact details. LeadGenius collects data on-demand to guarantee quality and relevance rather than providing pre-made contact lists. It has functions including verifying contact addresses (great for gift sending), tracking contacts, and automatically removing duplicates. The price is not public, so you will have to get a tailored quotation. Perfect for companies looking for very specific and consistent data for their lead-generating initiatives.
Intercom
Intercom is a live chat app that enables you to communicate with potential customers while they visit your website. Engaging leads in live interactions is best when you can meet their needs and handle any sales objections. Intercom simplifies the process of continuing conversations with prospective clients by providing tools, including an inbox for handling chats, proactive support, and chatbots powered by AI. The subscription plan for a small company begins at $74 per month, with enterprise rates provided upon request. A great choice for companies seeking a personal touch in their lead-generating approach.
LeadSquared
For businesses that use GoToWebinar to run webinars, LeadSquared is a great way to get new leads. It lets you design appealing registration pages, record attendance information, and run drip email campaigns to turn leads into clients. You can better understand and engage your audience with LeadSquared’s features, which include intent analysis, performance monitoring, and lead capture. For companies trying to increase webinar-driven lead generation, this is a great choice.
Optimizely
Optimizely is a b2b lead generation tool that specialises in improving client experiences via various means, including landing page optimisation. The platform allows you to prioritise your customers by providing them with engaging content, organising product information, and automating marketing. Optimizely guarantees a flawless experience across all touchpoints with features such as omni-channel orchestration, content management, digital commerce, and customer insight. Customers’ engagement and conversions can be greatly improved with this platform’s personalised approach.
D&B Hoovers
D&B Hoovers™ is a B2B lead generation platform that uses sales data and analytics to promote company growth. It incorporates intent data to create personalised lead lists, thereby facilitating the identification of potential customers who are ready to purchase. The software provides risk management analytics and is easy to use, thereby providing you with more understanding of your prospects. Pricing requires you to complete a form on the D&B Hoovers™ website. For companies trying to include data-driven insights into their sales plan, this is an excellent choice.
Active Campaign
Active Campaign is a smart automation platform that helps organisations thrive via AI-powered lead generation. It employs artificial intelligence to recommend, customise, and verify marketing initiatives, therefore facilitating efficient engagement with potential customers. Active Campaign simplifies your marketing efforts with tools like automation triggers, email and landing page templates, and simple design tools for emails and forms. Starting at $15 a month, pricing makes sense for companies trying to increase lead generation with AI-powered insights and automation.
What Are B2B Lead Generation Tools?
B2B lead generation platforms provide businesses with tools that help in finding and qualifying prospective customers, saving both time and effort in finding them. Online lead generation tools focus on gathering contact details from those showing an interest in your products or services to form qualified leads to add to future campaigns or activities. Lead generation platforms come in different varieties, but all share one goal – that of building targeted lists of prospective clients that you can nurture or convert over time.
What Are the Various Types of Lead Generation Tools?
Lead generation tools come in all forms and serve different functions when it comes to finding and capturing leads. Email marketing platforms allow businesses to design campaigns to reach target customers; CRM (Customer Relationship Management) systems help manage and track leads; landing page builders create optimised pages to capture contact details from visitors; social media tools target leads on these platforms as well as chatbots that engage site visitors real time; these various tools streamline the lead generation process.
