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Understanding What a Qualified Appointment Really Means Winning new business starts with the right conversations. A qualified appointment is a planned follow-up meeting with a prospect who has been screened and shows clear interest, need, and access to budget. These qualified meetings may be a short call or a face-to-face presentation, but the real value […]

Attracting high-quality B2B sales leads in 2025 isn’t just about casting a wide net and hoping for the best. With so many companies vying for the attention of the same decision-makers, you need to get smart and strategic. From using AI tools to tailor outreach efforts more precisely than before, businesses require an all-inclusive plan […]

Sales consultants are the behind-the-scenes strategists who help companies turn interest into revenue. They partner with sales teams, spot what’s working (and what’s not), and map out smarter ways to win customers. In this guide, we’ll break down what is a sales consultant, the skills that make them great, where they work, what they earn, […]

Telemarketing is a popular way for businesses to contact their customers. It involves making phone calls to advertise products, provide services, or gather information. Telemarketing comes in a variety of formats, each tailored to a specific business need. One of the most common is business-to-business telemarketing, in which companies contact other businesses. These services contribute […]

Telemarketing has been part of sales and service for decades. It began with people dialling each number by hand, then moved to basic automated systems. Today, AI is bringing a new change. AI enables teams to optimise call timing, respond more quickly, and tailor conversations to each individual. It analyses historical data to understand when […]

Telemarketing is still one of the best ways to get in touch with people who might be interested in your product. If you do it right, B2B telemarketing can be very effective. But a lot of businesses get frustrated because their telemarketing doesn’t work out the way they wanted it to. So, what causes this […]

Telemarketing is a demanding job that can be fraught with rejection and surprises. Telemarketers who keep a positive attitude and focus are more likely to succeed. A positive mindset allows them to persevere even when things are difficult and to stay motivated over time. In b2b telemarketing, having the right mindset is key. It affects […]