VP Sales Recruitment
Find and hire proven VP Sales leaders who will add strategy, structure, and growth to your company. Our specialist recruiters connect you with experienced professionals who know how to build teams, improve performance, and deliver results all over the UK.
Hire Elite VP Sales Leaders for Your Board
Hiring a VP Sales leader is not a routine placement. You are hiring one person to bring structure to revenue growth, lead senior sales teams, support market expansion, and report clearly to the board. When that appointment goes wrong, the cost is felt in missed targets, weaker investor confidence, and pressure on company valuation.
That is why our approach to VP Sales Recruitment is built for high-stakes hiring. We go directly to proven leaders already delivering results in comparable environments, then assess whether they can repeat that success in your business.
Good VP Sales recruiters look beyond job title and sector labels. We focus on the evidence behind the CV: how the candidate scaled revenue, how they handled slow or uneven performance across regions, how they entered new markets, and how they worked with CEOs, CROs, and board stakeholders when growth plans came under pressure.
Our executive sales recruitment process is designed to reduce risk before the interview stage.
We test for the factors that matter most at this level, including:
- Revenue planning and forecast credibility
- Success in building and improving senior sales teams
- Experience with new market entry and commercial expansion
- Judgement under board scrutiny and high-growth pressure
- Fit with your leadership style, pace, and decision-making culture
A good VP of Sales recruiter knows that a strong CV does not always mean a strong fit. Someone may have delivered excellent results in a mature enterprise business, but still struggle in a private equity-backed company that needs faster change, tighter reporting, and closer control of sales performance. That is why this level of hiring cannot be treated like a standard search.
As a specialist sales recruitment company, we treat this as a focused headhunting search, with careful assessment throughout the process. We are not here to send over senior profiles and hope one sticks. We are here to help you appoint a VP Sales leader who can guide growth with confidence and perform at the board level.
Headhunting Executive and Senior Sales Professionals
When you need a senior sales hire, the strongest candidates are usually not applying for jobs. They are already performing well in competing businesses, leading important accounts, managing regional teams, or driving growth in a market you want to strengthen. That is why our work starts with careful market mapping.
We map the UK market to identify senior sales leaders who are most relevant to your search. That may include Sales Directors, Senior Vice Presidents of Sales, and Vice Presidents of Sales with the right track record, sector background, leadership scope, and commercial results for your business.
We then approach that market with care. Our searches rely on proactive headhunting, combining a strong passive candidate network with carefully targeted outreach to senior people who are not actively looking but may be open to the right opportunity. The aim is to start informed conversations with credible candidates, not flood the process with loosely matched profiles.
This matters even more for recruitment in specialist sectors such as financial services and FMCG sales. In these markets, senior sales performance is closely tied to sector knowledge, customer credibility, route-to-market experience, and the ability to lead in a specific commercial environment. A strong candidate on paper is not always the right candidate in practice.
A clear executive search process should narrow the market, not widen it.
We focus on a small number of relevant people by assessing:
- Where they have performed well
- The size and type of teams they have led
- The markets, channels, or product lines they know best
- How closely their background matches your commercial goals
- Whether there is a sound reason for them to consider a move
That is the difference between standard recruitment and senior headhunting. You are not just looking for someone senior enough on paper. You are looking for someone respected in the market and suitable for a discreet approach that protects both your business and the candidate.
Current Vacancies
VP of Global Sales
Scaling international revenue operations, building global sales teams, and executing aggressive cross-border Go-To-Market (GTM) strategies.
VP of Sales (SaaS & Tech)
Driving hyper-growth in software markets, optimizing ARR/MRR, and scaling high-velocity technology sales organizations.
VP of Enterprise Sales
Leading senior sales teams to navigate complex, multi-million-pound B2B deal cycles and secure major corporate accounts.
Chief Revenue Officer (CRO)
Board-level executives unifying sales, marketing, and customer success to maximize overall business revenue and profitability.
VP of EMEA Sales
Spearheading European market entry and expansion, managing regional directors, and driving localized commercial growth.
Interim VP of Sales
Description: High-impact transitional leaders deployed to restructure underperforming teams, stabilize revenue, or prepare a business for acquisition.
What Does a Top-Tier VP of Sales Actually Do?
A top-tier Vice President of Sales is there to build a sales organisation that can deliver steady, measurable growth. This is the person who turns commercial goals into a working Go-to-Market (GTM) Strategy, then makes sure the sales team, territories, channels, and targets are aligned with it.
In many businesses, the VP of Sales bridges the gap between the strategic revenue direction set by the Chief Revenue Officer (CRO) and the day-to-day execution led by a Sales Director. A strong VP Sales brings structure to growth, especially when a business is entering new markets, adding international coverage, or trying to improve results across a larger team.
Their work often includes:
- Building the revenue architecture behind growth plans
- Setting territory design, headcount plans, and channel priorities
- Improving sales forecasting and pipeline accuracy across the team
- Reviewing compensation plans, bonus structures, and performance measures
- Introducing clearer KPI frameworks for managers and board reporting
- Strengthening sales enablement & operations and CRM optimisation
- Embedding consistent sales methods such as MEDDPICC in enterprise sales environments
This is why the role is often misunderstood. A Sales Director may be responsible for a region, product line, or sales team. A VP Sales looks more broadly at whether the overall sales organisation can grow in a structured way, meet ARR targets, and support market penetration without losing control of performance.
If your business needs better forecasting, cleaner sales processes, stronger international execution, and a more credible plan for scaling sales teams, you are no longer looking for a senior salesperson. You are looking for an executive sales leader.
UK VP of Sales Salary & Compensation Benchmarking
For a UK Vice President of Sales, base salary is only one part of the overall package. Current market data puts the average base at around £109,000, with many roles falling between roughly £74,000 and £164,000, depending on the size of the business, the sector, and how demanding the role is.
Most senior candidates will then look at On-Target Earnings (OTE). This is the combined value of salary plus bonus or commission if agreed targets are met. For VP Sales hires, OTE matters because it shows how strongly the business links reward to revenue delivery and commercial results.
At this level, the wider executive compensation package often includes:
- Base salary
- Annual bonus or commission
- Profit sharing in some businesses
- Pension and private healthcare
- Car allowance where travel is a regular part of the role
- Equity stakes or stock options, especially in earlier-stage companies
The shape of the package often changes with the stage of the business. A Series A or early-growth company may offer a lower fixed salary but more upside through equity, because the hire is being brought in to help build future value. A larger private equity-backed or publicly traded business will usually offer a stronger fixed salary, more established bonus structures, and clearer short-term incentives.
This is why salary benchmarking is so important before a search begins. If the package is below market, the strongest candidates will often disengage early. If the package is weighted in the wrong way, you may attract someone focused too heavily on short-term wins rather than sustainable revenue growth, team quality, and long-term commercial results.
Meet Our Financial Services Recruitment Experts
Olivia Bennett
Finance Director
Sophia Johnson
HR & Marketing Director
Daniel Hughes
Recruitment Consultant
Why Partner With Frontline for Executive Sales Search?
There are plenty of firms that can introduce senior sales candidates. The real question is which search partner can help you make the right hire, with sound assessment and a smoother path to results.
15+ years of access to senior sales talent
We have spent years building relationships with proven commercial leaders, giving us access to stronger senior talent. That gives you access to a stronger pool of VP Sales, SVP, and other executive-level candidates, including people who are unlikely to respond to a public advert.
A more rigorous executive assessment process
We do not rely on title, confidence, or interview polish alone. Our search process uses structured leadership assessment and competency-based interviewing to test commercial judgement, leadership credibility, hiring ability, and fit for the stage and direction of your business.
Fast, focused delivery for senior roles
Executive hiring should be thorough, but it should still move at the right pace. We run a focused search process designed to improve time-to-hire without lowering the bar, so you can move quickly when the right person is identified.
Low-risk support beyond the offer stage
A successful search is not just about getting a contract signed. We stay close through the offer stage, the candidate’s resignation and notice period, and early executive onboarding, helping reduce the risk of losing a senior hire at the point where deals can still fall through.
Confidence built into the process
We know that appointing a VP Sales leader is a major decision. That is why we back our work with clear guarantee periods and a search approach built around accuracy, consistency, and long-term fit, not short-term placement numbers.
For leadership teams making an important commercial hire, that combination matters. You need a search partner that can find the right person, assess them properly, and help them land well once they join.
Other Services We Offer:
Elevate Your Executive Sales Career
If you are a Sales Director, SVP of Sales, or VP of Sales, thinking about your next move, the right opportunity is rarely the one everyone can see. Many of the most interesting senior appointments are part of unadvertised, retained searches where companies want to speak to a small number of credible leaders in complete confidence.
That is where we can help. We work with ambitious executive sales leaders who are ready for a bigger commercial challenge, whether that means leading a wider team, stepping into a more strategic role, or joining a business at a key stage of growth.
You may be delivering strongly in your current post, managing a sensitive team structure, or not yet ready to have open conversations in the market. Any discussion with us is handled discreetly and professionally.
Registering with us gives you access to opportunities that may never appear on a public job board. We take time to understand what matters to you, from sector fit and leadership scope to package expectations and long-term career direction.
If you are ready to explore your next move or simply want a confidential conversation about the market, get in touch with us directly.
Call 01772 364353 or email enquiries@flsc.co.uk to register your details in confidence.
FAQs About VP Sales Recruitment
We recruit VP Sales leaders across a broad range of B2B sectors, including technology, SaaS, professional services, industrial, manufacturing, distribution, financial services, and FMCG.
Most VP Sales searches take a few weeks because senior hiring needs care and proper assessment. The timeline usually depends on how clearly the role is defined, how aligned the leadership team is, and the candidate’s notice period. A well-scoped search will move much faster than one where the expectations, package, or reporting line are still unclear.
Yes, regularly. Sometimes a business needs to replace a sales leader quietly or make a senior hire before any public announcement is made. In those cases, we manage the search with care, protect your identity, and keep conversations tightly controlled until you are ready to move forward.
General recruiters often focus on active applicants and title matches. We look more closely at track record, leadership scope, and fit with your business. We look at how a VP Sales leader has built teams, improved results, handled pressure, and performed in businesses like yours. That means fewer candidates, but stronger ones, and a better chance of making the right hire.
Testimonials
What Our Clients Says
FLSR has been instrumental in finding top-tier sales talent for our team. Their team was professional, efficient, and truly understood our needs - recommended!
FLSR really stepped up and found us some awesome sales pros! They totally got what we needed, and the process was super smooth. Big thumbs up!
FLSR nailed it! They found us great sales experts who fit our team perfectly. The process was seamless, and the results speak for themselves.
FLSR really impressed me with their understanding of the tech field. They found us sales talent who could speak our language. Definitely recommend!
Contact Us:
Available During Office Hours
Our team of recruitment consultants are here to help you recruit sales professionals today.
Email: enquiries@flsc.co.uk
