VP Sales Recruitment
Find and hire proven VP Sales leaders who will add strategy, structure, and growth to your company. Our specialist recruiters connect you with experienced professionals who know how to build teams, improve performance, and deliver results all over the UK.
Hire Elite VP Sales Leaders for Your Board
Hiring a VP Sales leader is not a routine placement. You are hiring one person to bring structure to revenue growth, lead senior sales teams, support market expansion, and report clearly to the board. When that appointment goes wrong, the cost is felt in missed targets, weaker investor confidence, and pressure on company valuation.
That is why our approach to VP Sales Recruitment is built for high-stakes hiring. We go directly to proven leaders already delivering results in comparable environments, then assess whether they can repeat that success in your business.
Good VP Sales recruiters look beyond job title and sector labels. We focus on the evidence behind the CV: how the candidate scaled revenue, how they handled slow or uneven performance across regions, how they entered new markets, and how they worked with CEOs, CROs, and board stakeholders when growth plans came under pressure.
Our executive sales recruitment process is designed to reduce risk before the interview stage.
We test for the factors that matter most at this level, including:
- Revenue planning and forecast credibility
- Success in building and improving senior sales teams
- Experience with new market entry and commercial expansion
- Judgement under board scrutiny and high-growth pressure
- Fit with your leadership style, pace, and decision-making culture
A good VP of Sales recruiter knows that a strong CV does not always mean a strong fit. Someone may have delivered excellent results in a mature enterprise business, but still struggle in a private equity-backed company that needs faster change, tighter reporting, and closer control of sales performance. That is why this level of hiring cannot be treated like a standard search.
As a specialist sales recruitment company, we treat this as a focused headhunting search, with careful assessment throughout the process. We are not here to send over senior profiles and hope one sticks. We are here to help you appoint a VP Sales leader who can guide growth with confidence and perform at the board level.
Headhunting Executive and Senior Sales Professionals
When you need a senior sales hire, the strongest candidates are usually not applying for jobs. They are already performing well in competing businesses, leading important accounts, managing regional teams, or driving growth in a market you want to strengthen. That is why our work starts with careful market mapping.
We map the UK market to identify senior sales leaders who are most relevant to your search. That may include Sales Directors, Senior Vice Presidents of Sales, and Vice Presidents of Sales with the right track record, sector background, leadership scope, and commercial results for your business.
We then approach that market with care. Our searches rely on proactive headhunting, combining a strong passive candidate network with carefully targeted outreach to senior people who are not actively looking but may be open to the right opportunity. The aim is to start informed conversations with credible candidates, not flood the process with loosely matched profiles.
This matters even more for recruitment in specialist sectors such as financial services and FMCG sales. In these markets, senior sales performance is closely tied to sector knowledge, customer credibility, route-to-market experience, and the ability to lead in a specific commercial environment. A strong candidate on paper is not always the right candidate in practice.
A clear executive search process should narrow the market, not widen it.
We focus on a small number of relevant people by assessing:
- Where they have performed well
- The size and type of teams they have led
- The markets, channels, or product lines they know best
- How closely their background matches your commercial goals
- Whether there is a sound reason for them to consider a move
That is the difference between standard recruitment and senior headhunting. You are not just looking for someone senior enough on paper. You are looking for someone respected in the market and suitable for a discreet approach that protects both your business and the candidate.
Current Vacancies
VP of Global Sales
Scaling international revenue operations, building global sales teams, and executing aggressive cross-border Go-To-Market (GTM) strategies.
VP of Sales (SaaS & Tech)
Driving hyper-growth in software markets, optimizing ARR/MRR, and scaling high-velocity technology sales organizations.
VP of Enterprise Sales
Leading senior sales teams to navigate complex, multi-million-pound B2B deal cycles and secure major corporate accounts.
Chief Revenue Officer (CRO)
Board-level executives unifying sales, marketing, and customer success to maximize overall business revenue and profitability.
VP of EMEA Sales
Spearheading European market entry and expansion, managing regional directors, and driving localized commercial growth.
Interim VP of Sales
Description: High-impact transitional leaders deployed to restructure underperforming teams, stabilize revenue, or prepare a business for acquisition.
What Does a Top-Tier VP of Sales Actually Do?
A top-tier Vice President of Sales is there to build a sales organisation that can deliver steady, measurable growth. This is the person who turns commercial goals into a working Go-to-Market (GTM) Strategy, then makes sure the sales team, territories, channels, and targets are aligned with it.
In many businesses, the VP of Sales bridges the gap between the strategic revenue direction set by the Chief Revenue Officer (CRO) and the day-to-day execution led by a Sales Director. A strong VP Sales brings structure to growth, especially when a business is entering new markets, adding international coverage, or trying to improve results across a larger team.
Their work often includes:
- Building the revenue architecture behind growth plans
- Setting territory design, headcount plans, and channel priorities
- Improving sales forecasting and pipeline accuracy across the team
- Reviewing compensation plans, bonus structures, and performance measures
- Introducing clearer KPI frameworks for managers and board reporting
- Strengthening sales enablement & operations and CRM optimisation
- Embedding consistent sales methods such as MEDDPICC in enterprise sales environments
This is why the role is often misunderstood. A Sales Director may be responsible for a region, product line, or sales team. A VP Sales looks more broadly at whether the overall sales organisation can grow in a structured way, meet ARR targets, and support market penetration without losing control of performance.
If your business needs better forecasting, cleaner sales processes, stronger international execution, and a more credible plan for scaling sales teams, you are no longer looking for a senior salesperson. You are looking for an executive sales leader.
UK VP of Sales Salary & Compensation Benchmarking
For a UK Vice President of Sales, base salary is only one part of the overall package. Current market data puts the average base at around £109,000, with many roles falling between roughly £74,000 and £164,000, depending on the size of the business, the sector, and how demanding the role is.
Most senior candidates will then look at On-Target Earnings (OTE). This is the combined value of salary plus bonus or commission if agreed targets are met. For VP Sales hires, OTE matters because it shows how strongly the business links reward to revenue delivery and commercial results.
At this level, the wider executive compensation package often includes:
- Building the revenue architecture behind growth plans
- Setting territory design, headcount plans, and channel priorities
- Improving sales forecasting and pipeline accuracy across the team
- Reviewing compensation plans, bonus structures, and performance measures
- Introducing clearer KPI frameworks for managers and board reporting
- Strengthening sales enablement & operations and CRM optimisation
- Embedding consistent sales methods such as MEDDPICC in enterprise sales environments
We assess skills with structured interviews, practical case work, and thorough references. We test leadership approach, deal strategy, and forecast discipline, and we verify results through careful references. You receive a neat shortlist and a simple presentation that compares strengths and weaknesses.
Step 4: Final selection and onboarding support
We assist you with your final interviews and help stakeholders agree on the preferred option. After acceptance, we agree on a practical onboarding plan that sets targets and who is responsible for each task. We stay close in the first months to help the new hire make an early impact.
Meet Our Financial Services Recruitment Experts
Olivia Bennett
Finance Director
Sophia Johnson
HR & Marketing Director
Daniel Hughes
Recruitment Consultant
What Makes Our VP Sales Recruiters Different
We approach every search with real, hands-on sales insight. Our team includes people with real sales leadership experience, so our questions and assessments reflect day-to-day reality. That means stronger shortlists and fewer surprises later.
Our research is deep and targeted. We study the market closely, looking at each sector, company stage, and sales model to understand where the best talent is. Then we reach out to candidates who have proven success and can show strong, measurable results in similar roles. You receive clear explanations of why each person matches your business goals and how they can make a real impact.
We care about every candidate’s experience throughout the hiring process. Our communication is professional and respectful from the start, and we keep scheduling simple and straightforward to avoid delays. We provide useful feedback at each stage to keep senior candidates informed and motivated. This approach fosters trust, facilitates smoother interviews, and contributes to stronger commitment when it comes time to make an offer.
We focus on delivering real results at every stage of the hiring process. You receive regular, clear updates so you always know how the search is progressing. We provide honest, practical salary and package advice to help you make competitive offers.
Our team also helps with reference checks and onboarding to ensure a smooth transition. The end result is a hire who increases forecast accuracy, boosts team confidence, and drives growth.
What to Expect from a Successful VP Sales Hire
A great vice president of sales adds structure, energy, and focus to your growth strategies. They establish a clear sales strategy, set achievable goals, and use data and insight to guide the team. Their approach enables everyone to understand priorities and collaborate towards common goals.
You can expect stronger pipelines and more accurate forecasts. They teach managers how to better qualify leads, keep deals moving, and make sure the team spends time on the right opportunities. This makes it easier to keep track of results, and progress feels steady and under control.
A good VP of sales also works closely with the product, marketing, and finance teams. They turn customer feedback into useful ideas, clear presentations, and actions that enable teams to sell more effectively. Over time, you will see higher win rates, larger deals, and consistent revenue growth, all of which contribute to long-term success.
Other Services We Offer:
Hire the Right VP of Sales — Start Your Search Today
Ready to hire a VP of Sales who delivers results? Start your search with a quick call and a simple plan that fits your timeline.
Speak to our team today. Call 01 772 364 353 or email enquiries@frontlinesalesrecruitment.co.uk. We will map the market, share a clear shortlist, and help you make a confident hire.
FAQs About VP Sales Recruitment
We recruit VP Sales leaders across a wide range of sectors, including SaaS, fintech, AI, martech, data and analytics, and cybersecurity. We also work with enterprise software and professional services companies that sell into the UK markets. Our network includes proven candidates who understand complex, fast-moving sales environments.
Most VP Sales searches take four to eight weeks, depending on how specialised the role is. Week one focuses on understanding your business and defining the ideal profile. The next few weeks cover research, outreach, and first interviews, followed by final panels, reference checks, and offer stages. If you need to move faster, we can shorten steps and prioritise interviews to hire more quickly.
Yes, we manage confidential and replacement searches with complete care. We handle all communication privately and only approach candidates who meet your criteria. If necessary, we use NDAs and conduct discreet interviews to protect your company’s information. References are carefully checked without disclosing sensitive information.
We focus only on senior sales roles, which means we understand what makes a strong sales leader. Our team has direct experience working with sales professionals, so we know how to assess performance, leadership, and commercial results. You gain access to a targeted network, candid feedback, and candidates who have proven to drive growth in your market.
Testimonials
What Our Clients Says
FLSR has been instrumental in finding top-tier sales talent for our team. Their team was professional, efficient, and truly understood our needs - recommended!
FLSR really stepped up and found us some awesome sales pros! They totally got what we needed, and the process was super smooth. Big thumbs up!
FLSR nailed it! They found us great sales experts who fit our team perfectly. The process was seamless, and the results speak for themselves.
FLSR really impressed me with their understanding of the tech field. They found us sales talent who could speak our language. Definitely recommend!
Contact Us:
Available During Office Hours
Our team of recruitment consultants are here to help you recruit sales professionals today.
Email: enquiries@flsc.co.uk
